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New Delhi: In accordance with PwC India’s newest Voice of the Shopper Survey 2024, 82 per cent of Indian shoppers imagine that defending their private information is essentially the most essential think about incomes their belief.
The survey, which polled 1,000 Indian shoppers, offers deep insights into shopper sentiment and buying behaviours, emphasising the important function of information safety, sustainable practices, and genuine model engagement.
Regardless of 58 per cent of shoppers buying merchandise by way of social media, it stays the least trusted channel. A big 76 per cent of respondents expressed considerations about privateness and information sharing on these platforms, the survey mentioned.
A notable 56 per cent of Indian shoppers continuously buy non-grocery gadgets from bodily shops on a weekly or each day foundation, a determine considerably larger than the worldwide common of 34 per cent, it mentioned.
In accordance with the survey, 46 per cent of Indian shoppers view local weather change as a big risk, prompting 60 per cent to shift towards sustainable merchandise. These shoppers are even keen to pay a premium of 13.1 per cent for sustainably sourced items.
Ravi Kapoor, Associate and Chief – Retail and Shopper sector at PwC India, commented, ” Indian shoppers’ optimistic sentiment shines by way of the survey with a whooping 75 per cent shoppers saying that they’ll improve spends within the clothes/footwear/grocery and well being and sweetness classes within the subsequent six months.”
The survey underscores the important significance of information safety, with 83 per cent of shoppers valuing the safety of their units and 74 per cent approving of information use for useful providers. Moreover, over 66 per cent are keen to share information for extra customized experiences.
There’s a clear shopper choice for wellness-focused and sustainable merchandise. Notably, 69 per cent of shoppers plan to eat extra fruit and veggies quickly, and 75 per cent actively search data on meals sustainability, the survey mentioned.
Millennials, particularly, favour unbiased sustainability scores on labels (78 per cent) in comparison with Gen Z (66 per cent).
Whereas 77 per cent of shoppers uncover new manufacturers by way of social media and 81 per cent use it to hunt evaluations earlier than buying, considerations about privateness and information sharing persist.
Influencer endorsements and focused adverts play a big function in buying selections.
In-store buying stays fashionable, with 56 per cent continuously buying from bodily shops, in comparison with 47 per cent buying on-line, it mentioned.
About 62 per cent choose visiting shops to find merchandise, whereas 53 per cent browse on-line. The first channels for purchases are in-store (43 per cent) and on-line marketplaces (44 per cent).
The survey suggests enhancing the bodily retailer expertise with applied sciences like augmented actuality and cellular funds.
Local weather change is a high concern, with 93 per cent of shoppers experiencing climate-related disruptions.
This consciousness is driving 60 per cent to shift in the direction of sustainable merchandise. Shoppers prioritise water conservation (43 per cent), eco-friendly packaging (41 per cent), and waste discount and recycling (36 per cent).
The survey highlights the necessity for companies to stability AI with human interplay. Whereas 57 per cent of shoppers belief AI for low-risk actions like acquiring product data, there may be skepticism about AI’s function in high-risk duties. Regardless of curiosity in chatbots, shoppers choose direct interplay with gross sales representatives, with 86 per cent expressing considerations about potential cyber dangers and job safety implications of AI.
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